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This domain has the following in the site, "Do it yourself , for FREE! Fai da te, Passo a Passo." We observed that the web site also stated " Fai da te, Video guida." It also stated " Likella is a cloud loyalty platform. Likella service allows every enterprise to register its loyal customers via fidelity cards and loyalize them by making fidelity campaigns with collection of points. There are several ways to use Likella, with different investments depending on the type of the enterprise and the level of integration with its dealer desired. Do it yourself , for FREE! Likella White Label Contacts." The header had loyalty card as the highest ranking keyword. It was followed by collect points, free, and passbook which isn't as ranked as highly as loyalty card. The next words the site uses is iPhone. iPad was also included and might not be understood by web engines.